Posted by Selerant on 14/11/2012

Selerant Asia to Implement DevEX Product Lifecycle Management at the Largest AgriFood Industry in China


SHANGHAI – (November 14, 2012) —  Selerant ( announced today that it has entered into agreement with COFCO Group (  for a multi-year plan that will begin with the implementation of DevEX’s Innovation Process Management (IPM) and continue with a full implementation of DevEX’s entire web-based Product Lifecycle Management software solution.

In addition to IPM, DevEX’s modules include:  Product Development, Regulatory Compliance, Product Data Management and EcodEX (ecodesign LCA).  DevEX will integrate the modules with each other as well as its legacy systems, which include their ERP system (SAP).

“Our first step begins with a critical implementation of Innovation Process Management.” Selerant Asia CEO, Nicola Colombo continues, “DevEX will transform their New Product Development and Introduction (NPDI) processes and methodology and enable them to successfully transition from a commodity trader to a leader in food process manufacturers.”


COFCO is the largest supplier of diversified products and services in the agricultural products and food industry in China. It is devoted to utilizing renewable natural resources to provide healthy and nutritious food, high quality lifestyle and services, as well as contributing to improve people’s living standards, social prosperity and stability.

COFCO plays a pivotal role as a bridge in the markets of edible oils and foodstuff between China and the world, and serves as the main importing and exporting channel for bulk agricultural products such as wheat, corn, rice and sugar. As an investment holding company specialized in trade and processing of oil and foodstuff as well as other businesses, COFCO continuously strives to upgrade its oil and foodstuff chains, which include those of oils and oilseeds, corn, wheat, rice, wine, tomatoes, dairy products, meat, barley, tea, chocolate and various other products. In light of China's economic growth, return on shareholders’ value and available business resources, COFCO is also involved in the development of real estate, hotels, non-grain bio-energy, packaging, finance and other industries.


About Selerant

Founded in 1990, Selerant focuses solely on recipe-based product development software to expedite time to market, ensure quality and regulatory compliance, improve product quality, and build lasting relationships with their customers.  

Selerant's exceptional service and solutions to over 500 companies and mid-sized organizations has been recognized for its best practice methodology, achieving FDA 21CFR PART II compliance implementation.  

Selerant is headquartered in Shanghai (China), Milan (Italy), and New York (US) with offices in India, Germany, Switzerland, and France.  Utilizing its global presence and 20+ years of domain experience, Selerant offers unique expertise to serve leaders in process manufacturing industries, including:  Food, Beverage, Flavor, Chemicals, Paint, Ink, Fragrance, Household Goods, Pharmaceuticals, and Cosmetics.  Learn more at


Michelle Duerst

Marketing/PR Director




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