Selerant and Traceone join forces to shape the future of CPG innovation

sel-tro-rollup-1Selerant, the leading global provider of process-based product lifecycle management and consulting services for manufacturers has merged with Traceone, the largest collaborative retail business platform for consumer-packaged goods (CPG).
 
Founded in 2001, Trace One offers a suite of integrated cloud solutions for the creation and management of CPG products underpinned by a retail and manufacturer community that sits at the heart of the industry ecosystem. Since April 2021, Trace One has been backed by Symphony Technology Group (“STG”), a leading Menlo Park, California based software and data analytics-focused private equity firm with approximately $6 billion assets under management.
 
Together, Selerant and Traceone becomes the world’s largest specialist CPG-focused software group supporting over 5000 retailers, suppliers and process manufacturers worldwide representing a global supply chain of over $500bn in annual revenue.
 
Our combined solutions will offer complete traceability throughout the product lifecycle from source, with comprehensive coverage of ingredient suppliers, process manufacturing and retail to provide an unrivalled 360° view of the product development process.
 
The TraceOne and Selerant group will unlock exciting opportunities for manufacturers to benefit from supplier, market and retail intelligence delivered by TraceOne Insight and Marketplace, the world’s largest CPG network. For NPDI, these unique capabilities will support accelerated product innovation and improve insight-driven decision making across the supply chain.
 
TraceOne’s deep experience in SaaS solutions and in supply chain management, procurement and trend analysis synergizes with Selerant’s unique competence in regulatory and compliance management, hazard management and formula based product development.
 
“With this new relationship, we’ll be able to scale while continuing to provide the level of service our customers have come to expect, all while increasing global coverage, extending our products to retailers, and leveraging Trace One’s experience in delivering leading SaaS solutions. We are excited to join forces with the Trace One team to offer an even better value proposition to Selerant’s and Trace One’s customers,” said Carlo Colombo, Founder and CEO of Selerant.
 
“Trace One is thrilled to welcome Selerant, its customers, and the entire Selerant team. We share the same culture and ambitions of delivering our value proposition to the entire CPG industry,” adds Traceone CEO, Christophe Vanackère.
 
Selerant and TraceOne together have over 50 years invested in the service of the industry.
 
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About Trace One
Founded in 2001, Trace One is the world's largest collaborative retail business platform for consumer-packaged goods (CPG). Trace One offers a suite of integrated cloud solutions for the creation and management of CPG products. We’ve created a global community of 5,000+ brand owners spanning more than 100 countries. Our smart solutions let them collaborate and innovate on remarkable products worth over $300 billion every year. We’ve been helping them create products that consumers really want since 2001, through bigger (and faster) thinking.
 
For more information, please visit https://www.traceone.com/
 
About Symphony Technology Group
STG is the private equity partner to market leading companies in data, software, and analytics. The firm brings expertise, flexibility, and resources to build strategic value and unlock the potential of innovative companies. Partnering to build customer-centric, market winning portfolio companies, STG creates sustainable foundations for growth that bring value to all existing and future stakeholders. The firm is dedicated to transforming and building outstanding technology companies in partnership with world class management teams. STG’s expansive portfolio has consisted of more than 35 global companies.
 
For more information, please visit https://stgpartners.com/

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